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Content Management Systems- Which is Right for You?
A company’s website is often its #1 business development tool. However, an outdated or low functioning site can just as easily send prospects running, right into a competitor’s arms. When looking to...
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The Top PR and Marketing Monsters to Avoid this Halloween
Happy Halloween, Storytellers! With all of the scary Halloween tales out there, you may think that vampires and zombies are the scariest monsters to avoid this season. However, in the PR and marketing...
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What I’ve Learned as a Braithwaite Intern
As a public relations student, I learned quickly how internships are key to gaining the skills and experience necessary to enter the communications world. While classes are helpful for building a...
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Reasons to be Thankful for Social Media
With Thanksgiving just around the corner, we were thinking about the things in the communications world we’re thankful for (in addition, of course, to how thankful we are for our friends, families,...
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How to be a Thanksgiving-Friendly Brand
With Thanksgiving just around the corner, many brands are thinking of how they will celebrate a day full of family, feasts and football. While some brands may remain open in order to welcome in early...
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How the Heart Stole Branding
This year there’s one thing that brands can’t ignore – it’s the story inside by which all marketers swore. Neither in-store décor nor discounts galore will be enough to keep a swinging door. It’s the...
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What 2014 Movie Character Is Your Brand?
The most beloved films of 2014 were clearly great stories, but what made them so popular to movie goers around the world? We believe it’s the characters. Brands are like films, they need clearly...
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Is Meek Mill a Marketing Genius?
Philadelphia hip-hop artist Meek Mill has certainly earned a lot of publicity in the past few weeks. Shortly after he released his new album, he publicly accused another rapper of not writing his own...
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Louis C.K.’s Newsletters Are Awesome, And Yours Can Be Too
How many e-newsletters do you receive? Probably a lot. How many of those newsletters do you open every time you receive them? Probably not all of them. How many are you actually excited to read as...
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Content Marketing Is Changing How We Define Careers
2015 U.S. Bureau of Labor Statistics How many public relations professionals are there in the U.S., and how many journalists are there? It’s a simple question, and it often gets a simple answer: PR...
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Introducing the Braithwaite “Be on the Books” Club
By Lee Procida, Senior Account Executive OK, I’m not sure how to say this without it sounding like a blatant humblebrag, so bear with me. We have a lot of books here at Braithwaite. I know, I know....
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Be on the Books: “How to Fly a Horse”
“Be on the Books” is a regular series in which Braithwaite staff explain what we found useful and what we think leaders can learn from the best marketing and business books. Your creative ideas and...
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Be on the Books: “The Story Factor”
“Be on the Books” is a regular series in which Braithwaite staff explain what we found useful and what we think leaders can learn from the best marketing and business books. We all know storytelling...
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Be on the Books: “The Power of Habit”
“Be on the Books” is a regular series in which Braithwaite staff explain what we found useful and what we think leaders can learn from the best marketing and business books. There’s a good reason “The...
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Be on the Books: “The Brand Gap”
“Be on the Books” is a regular series in which Braithwaite staff break down what they learned from the best business and marketing books, focusing on the ideas and stories that they find useful on a...
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Be On The Books: “Experiences: The 7th Era of Marketing”
“Be On The Books” is a regular series in which Braithwaite staff break down what they learned from the best business and marketing books, focusing on the ideas and stories that they find useful on a...
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Be On The Books: “Business Adventures”
“Be on the Books” is a regular series in which Braithwaite staff break down what they learned from the best business and marketing books, focusing on the ideas and stories that they find useful on a...
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Be On The Books: “Originals”
“Be on the Books” is a regular series in which Braithwaite staff break down what they learned from the best business and marketing books, focusing on the ideas and stories that they find useful on a...
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Be On The Books: “To Sell Is Human”
“Be on the Books” is a regular series in which Braithwaite staff break down what they learned from the best business and marketing books, focusing on the ideas and stories that they find useful on a...
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Be On The Books: “Talk Like TED”
“Be on the Books” is a regular series in which Braithwaite staff break down what they learned from the best business and marketing books, focusing on the ideas and stories that they find useful on a...
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